Why PRIA

PRIA Healthcare delivers expert, tailored reimbursement strategies that accelerate market access and drive adoption for innovative medical technologies.

PRIA Healthcare is the trusted partner for MedTech innovators navigating the complex U.S. reimbursement landscape. Our tenured consultants deliver tailored, results-driven strategies that accelerate market access, secure payer coverage, and remove barriers to patient access. 


From early-stage planning to post-launch execution, we provide end-to-end support as an extension of your team. With deep industry expertise, strong payer relationships, and a proven track record, PRIA helps drive adoption, unlock growth, and bring breakthrough technologies to patients — faster.

MedTech Commercialization Journey Infographic