Webinar: How Payers Decide: Coverage, Evidence, and Value in MedTech Commercialization

Webinar: How Payers Decide: Coverage, Evidence, and Value in MedTech Commercialization

You can have breakthrough technology and still watch it stall. For medical device innovators, the hardest part of commercialization often isn't the science or even FDA clearance: it's getting payers to cover and pay for it. Payer adoption is the most critical, and most misunderstood, determinant of whether your technology reaches patients at scale.

Go behind the payer curtain with former payer medical directors Dr. Julie Kessel and Dr. Dorothea Verbrugge, who spent years making the very kinds of coverage decisions your technology will face, in PRIA’s July 28th webinar, How Payers Decide: Coverage, Evidence, and Value in MedTech Commercialization.

Along with PRIA’s veteran market access strategists Kristofer Munroe and Lavanya Subbarayan, get a practical, insider look at what it takes to give your technology a fair review for coverage and adoption, and the moves that separate the technologies that get covered from the ones that don’t.

Our special guests and our own experts walk through how coverage decisions are developed in real-world settings, including how payers identify unmet medical need, evaluate clinical and economic evidence, and assess the value proposition of emerging technologies.

Hear directly from people who have sat on the payer side of the table: how coverage guidelines really get formed, how evidentiary thresholds are shifting, and the specific missteps that can sink otherwise strong technologies. You’ll learn practical tips and tricks for positioning your technology, articulating value, and building an evidence strategy that resonates with both payers and the providers who buy from you.

If you are a medical device innovator who wants to know what payers will require before you commit your next round of regulatory, clinical, or commercial spend, this is an hour that could save you from an expensive misstep.

Panelists:

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• Julie B. Kessel, MD, Former Medical Managing Director for Payment Policy and Coding at major US insurer  
• Dorothea Verbrugge, MD, Former Vice President Clinical Quality, Medical Affairs at major US insurer
• Kristofer Munroe, JD, Director of Compliance, PRIA Healthcare
• Lavanya Subbarayan, Head of Market Access & Payer Engagement, PRIA Healthcare