Webinar: PRIA's 360° Approach to Market Access for Novel Technologies

Webinar: PRIA's 360° Approach to Market Access for Novel Technologies

An integrated strategy from concept to commercialization

Bringing a novel medical technology to market requires more than a strong product and a well-defined regulatory pathway. Success depends on aligning regulatory, quality, reimbursement, market access, patient access, and commercialization strategies early and throughout the product lifecycle.

On December 2nd, from 12-1 PM Eastern, join PRIA Healthcare for a dynamic, one-hour panel discussion featuring experts from across our core service areas as they explore how a coordinated, multidisciplinary approach can help MedTech innovators anticipate challenges, overcome barriers to adoption, and accelerate commercialization.

What You'll Learn

Our panelists will share real-world insights and practical strategies across key areas of commercialization, including:

• Regulatory & Quality: How early regulatory decisions and quality considerations can shape development timelines, reimbursement opportunities, and market readiness.
• Reimbursement Strategy: How to navigate coding, coverage, and payment complexities and build a sustainable reimbursement pathway.
• Market Access & Payer Engagement: How to anticipate payer expectations, strengthen your value proposition, and develop strategies that support coverage and adoption.
• Patient Access Programs: How to address prior authorization, appeals, and other barriers that can delay patient access to innovative technologies.
• Go-to-Market Strategy: How to align clinical, economic, and commercial priorities to prepare your organization and field teams for a successful launch.
  

Panelists:

• Sam Murray, Head of Regulatory & Quality
• Ryan Nolan, Senior Director, Reimbursement, HEMA
• Lavanya Subbarayan, Head of Market Access & Payer Engagement, PRIA Healthcare

Moderator:
      Suzy Engwall, Senior Director, Global Business Development