10 years ago, providers received in-demand medical devices when they asked for them. Payers complied with the needs of providers and patients. The industry and innovation thrived. Millions of patients benefited.
That was then, this is now…
Providers are forced to continually ask for their “decision-making authority”
Payers control utilization and spending by attempting to practice medicine. This truly stifles innovation. Patients and providers are prevented from accessing new technologies.
Today, your success depends on establishing market access and advocating for a long-term positive coverage policy. And there are two big problems with that.
- The reimbursement system is broken and penalizes innovation
- There is failed communication between payers and your customers
For you, that means:
- Decreased revenue
- Slower speed to full commercialization
- Restrained market momentum